Hollywood Hills Realtor invites Hipsters to discover Boyle Heights

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by Tom Nguyen

I happened to see the following post on my Twitter feed yesterday from Boyle Heights resident, Ofelia Carillo, asking others to respond to a post which upset her:

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Reading it alarmed me too. It’s brazen and it’s obvious in its message and its audience: touting Boyle Heights to “hipster” home buyers as some kind of newly discovered oasis amid the increasingly unaffordable Los Angeles real estate market. The twitter account lists a real estate blog Just Off Mulholland run by Jimmy Bayan of John Aaroe Group. The properties listed run up to the multi-million dollar range in areas of Beverly Hills, West Hollywood, Hollywood Hills, Los Feliz, Silverlake, Echo Park…it’s a westward march that has apparently now led him to discover Boyle Heights.

His post strikes me as insensitive as last year’s flyer by another realtor wanting to lead a bicycle tour for prospective buyers. If you recall, that realtor was also touting “charming, historic” Boyle Heights with the headline “Why rent in Downtown when you can own in Boyle Heights.” The community backlash then was quick, vociferous and clear — anything hinting of gentrification would be challenged.

What is maddening to many residents and activists like Carrillo is this Christopher Columbus-mentality of “discovering” places to live for a more affluent set of people, who have the means to come in and buy property in minority and working class neighborhoods, where ownership is beyond the means of most people already living there. As wealthier inhabitants move in, prices and rents go up and working class families who’ve been eking out an existence for generations get displaced.

Boyle Heights especially has great historical significance in regards to housing in Los Angeles, but its the “historic” part of that charm that often is lost on new discoverers like Bayan. I personally tweeted to Bayan to educate him on some of this history and the challenges the community has overcome. Continue Reading →